'FC Home & Deco' debuted 'The Friendly Break Up Collection' of home furnishings. This collection was designed for individuals who lived together during the pandemic and are now splitting up as the lockdown restrictions are lifted. FC Home & Deco noted that divorce rates have been rising annually for the last few years. As a result of this, every item in The Friendly Break Up Collection can be split equally in half.
This ensures that both partners, or both friends, get an equal share of every piece of home furniture. From tables to couches and even shelving units, every item can be shared practically. While many couples would not anticipate breaking up, the brand stated that the collection was designed to make the separation more friendly and practical by preventing arguments about who owns what items and who owes who money.
Image Credit: FC Home & Deco
What Makes This Trend Stand Out
- Splitable Furnishings
- The development of furniture items which can be divided into two equivalent pieces offers an opportunity for new marketing and consumer segmentation strategies.
- Divorce-friendly Designs
- This trend is a great opportunity for furniture design companies to create and promote their products that assist with friendly separation and reduce arguments during the division of assets.
- Shared Ownership Home Decor
- There is a need for shared ownership furniture items which are versatile and adjustable to different space configurations and various individuals' preferences, which can help avoid financial arguments during a breakup and attract millennials' lifestyle trend and social sustainability values.
Sectors Adopting This
- Furniture Manufacturing
- Furniture manufacturers can incorporate innovative solutions to offer a wider selection of furniture products that cater to the diverse needs of their consumers, leading to new revenue streams.
- Interior Designing
- Interior designers can use this trend to guide clients through separation-friendly design concepts, including multifunctional interior design, hybrid style choices and collaborative decoration, fostering a sense of connection between clients, and engaging more deeply with niche audiences.
- Retail Industry
- This trend opens up an opportunity for retailers to offer shared and splitable furniture, which appeals to the convenience and affordability of potential consumers and allows for more targeted marketing strategies.
