'Swish' Helps to Effortlessly Provide Fresh Breath on the Go

In order to help the busy consumer easily achieve fresh breath on the go, The Swish Initiative has launched Swish Fresh Breath Powder.

Unlike a sugary mint that only promises to mask bad breath, the sugar-free Swish Fresh Breath Powder neutralizes the bacteria and chemical compounds that cause bad breath. The product is available in Candy Mint, Peppermint and Spearmint flavors that should be savored in the mouth for a minimum of 10 seconds before swallowing.

As an extension of their self-care rituals, consumers are investing more in oral care solutions, as the health of the mouth, teeth and gums often reflect the overall well-being of the body. Although products like toothpaste, mouthwash and toothbrushes lack the allure of other lifestyle products, a new wave of breath-freshening products—like drinks and powders—are being introduced with a focus on the ease of on-the-go use.