Art is flexible not only when it comes to subjectiveness, but also when it comes to the medium itself as freelance graphic designer and illustrator Charlie Layton demonstrates with his Freezer Friday tumblr. Inspired one day to utilize his freezer door as a dry erase board, the Philadelphia-based artist began to draw fun scenes, take photos and post them on his Facebook page every friday. When his friend, Redditor unsavory77, posted the images on Reddit, Freezer Friday blew up.
From octopus tentacles to fellow artist icons, the Freezer Friday series is chock full of fun illustrations that would lighten up any day of the week, not just Fridays. According to his Freezer Friday tumblr page, Layton creates each artwork on Friday mornings in a short 25 minutes.
What's Driving This Trend
- Dry-erase Art
- Expanding the use of dry-erase markers beyond traditional office settings to create artwork on a variety of surfaces.
- Social Media Art
- Leveraging social media to share art creations and gain exposure for artists and illustrators.
- Spontaneous Art
- Encouraging art to be created in quick, spontaneous bursts to capture the creative moment and increase productivity.
Who This Affects Most
- Consumer Electronics
- Incorporating dry-erase capabilities into household appliances such as refrigerators and ovens.
- Art and Design
- Providing new opportunities for artists and illustrators to create new forms of artwork and gain exposure through social media platforms like Tumblr and Reddit.
- Office Supplies
- Developing a wider range of specialized dry-erase markers and erasers for artists and illustrators to create artwork in non-traditional settings.
