West Paw is now producing its first-ever dog treats and the freeze-dried dog treats are available in two varieties that will appeal to ingredient-conscious pet owners—limited-ingredient and single-ingredient. The new treats from the sustainable pet product company shine a spotlight on six proteins and superfood vegetable additions in the case of the limited-ingredient treats. Each product pouch includes a window that counts the number of ingredients included in the recipe, which will only be a handful of ingredients like sweet potatoes, carrots, kale, broccoli, spinach and goat milk—adding up to a total of six ingredients at most.
In the summer, consumers can look forward to a third variety of freeze-dried dog treats being added to the line.
Image Credit: West Paw
Key Themes Behind This Trend
- Limited-ingredient Dog Treats
- Opportunity for pet food companies to cater to ingredient-conscious pet owners by offering limited-ingredient dog treats.
- Single-ingredient Dog Treats
- Opportunity for pet food companies to appeal to pet owners seeking simple, single-ingredient dog treats.
- Transparency in Pet Food
- Opportunity for pet food companies to highlight the number of ingredients in their products, offering transparency to consumers.
Where This Applies
- Pet Food
- Disruptive innovation opportunity for the pet food industry to create limited-ingredient and single-ingredient dog treats.
- Sustainable Products
- Opportunity for sustainable pet product companies to expand their product offerings to include freeze-dried dog treats.
- Transparency and Labeling
- Opportunity for companies in the transparency and labeling industry to develop solutions that help pet food companies showcase their limited-ingredient recipes.
