Thousands of people have found their summer travel plans impacted by the global pandemic and Tim Hortons is hoping to give Americans a taste of Canada by giving away free coffee and donuts to say "sorry." For those who missed out on their Canadian vacation, Tim Hortons U.S. is giving people the chance to claim a free medium, hot or iced coffee and a donut—including the newly launched Dream Donuts—via the official app.
This year, people have had to put off celebrations big and small, vacations and other upcoming events in the interest of public health and safety. To support and engage consumers during this time, brands are making it easier for people to postpone their important milestones and make the most of the moment with special giveaways and offers.
Image Credit: Tim Hortons
What's Driving This Trend
- Virtual Giveaways
- Brands are engaging consumers during the pandemic by offering free products and experiences through virtual giveaways.
- Localized Experiences
- Companies like Tim Hortons are creating ways for people to experience different cultures and destinations without leaving their local areas.
- Postponement Support
- Brands are providing support to consumers who have had to delay important events and milestones by offering special giveaways and offers.
Who This Affects Most
- Food and Beverage
- The food and beverage industry can leverage virtual giveaways and localized experiences to engage consumers and promote their products.
- Travel and Tourism
- The travel and tourism industry can explore opportunities to create localized experiences and offer special giveaways to attract visitors and boost the local economy.
- Marketing and Advertising
- Marketing and advertising companies can help brands develop innovative strategies to support consumers by providing virtual giveaways and support for postponed events.
