Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

FRED PERRY and Raf Simons Celebrate 10 Years with 100 Archival Pieces

 - Jul 21, 2018
References: instagram & fredperryxrafsimons
Over the past decade, fashion labels FRED PERRY and Raf Simons have worked with one another extensively. To mark their 10th anniversary milestone, the two have selected 100 archival pieces that will be available throughout the globe, specifically where subcultures are propelling themselves. As plans follow, Athens is the first city, then Belgrade, followed by Seoul.

One of the selected items is FRED PERRY's first-ever tennis shirt in Wimbledon. The label is named after a tennis player and inspired its logo, so it was natural that it drops its own. It arrived in 1952 and became immediately successful. The collaboration between the two often boasts bold graphics cues on pieces such as polo shirts and Harrington jackets, perfectly infusing both design aesthetics.

Image Credit: Olya Oleinic and Kyle Weeks