Maude's newly launched Wash No. 0 is a fragrance-free body wash and bubble bath that boasts a formula that's pH-balanced, vegan and cruelty-free, rich in vitamins and made without phthalates. As a new product from the sexual wellness brand, the body wash fortified with vitamins is designed to be cleansing and non-irritating. As Maude founder Éva Goicochea revealed to Allure, "As a company that stands for intimacy, and at the request of our customers, we started branching beyond the basics and into bath and body care to create a thoughtful and complete line of products for sexual wellness and setting the mood."
The vitamin-rich body wash and bubble bath is packed with nourishing omegas and vitamins, and it uses mild foaming surfactants.
Image Credit: Maude
What's Driving This Trend
- Fragrance-free Products
- There is an increasing demand for fragrance-free body washes and bath products that are gentle on the skin and suitable for various sensitivities.
- Vegan and Cruelty-free
- Consumers are seeking vegan and cruelty-free personal care products that align with their values and ethical choices.
- Multi-purpose Products
- There is a growing trend towards multi-use body washes and bath products that offer versatility and convenience.
Who This Affects Most
- Personal Care
- The personal care industry can capitalize on the demand for innovative fragrance-free body washes and bath products that cater to different needs and preferences.
- Sexual Wellness
- The sexual wellness industry has the opportunity to expand beyond the basics and offer a complete line of products, such as body washes, that enhance intimate experiences and create a thoughtful atmosphere.
- Natural Skincare
- The natural skincare industry can tap into the market for vegan and cruelty-free body washes and bath products that prioritize natural ingredients and sustainable practices.
