A fashionably sneaky cross-promotion, the Fantastic Mr. Fox Bergdorf Goodman's holiday scenes were launched just in time to promote the film last month. Building on the hype of the animated film based on Roald Dahl's famous children's novel, the storefronts house replicas of scenes from the movie. As they're designed to promote menswear, the Fantastic Mr. Fox Bergdorf Goodman's holiday scenes integrate pieces like watches, suits and ties (no fox tail neckties, fortunately).
Implications - Businesses that choose to indulge in their consumer's desire for pop culture figures will appeal to a wide audience. Consumers are more likely to invest in those businesses with products that are reflective of popular societal movements and pay tribute to iconic personalities.