Design-Conscious Power Cords

As part of Milan design week, Italian design studio Formafantasma has released a new product called the 'WireRing' lamp. Looking more like a single bar from an ornate Victorian gateway than a lighting element, Formafantasma's design is unique for the way in which it highlights the things that often get hidden away. The WireRing lamp's power cable, rather than being concealed in a stem or buried into a wall, makes up an essential aspect of the aesthetic.

Most interior design studios look for ways to obfuscate wiring entirely rather than risk the disorganized, utilitarian look that cables create. Formafantasma opted for an alternative with the WireRing lamp, designing the cable with a flat covering that adheres to a chic minimalist style.