Design-Conscious Power Cords

Formafantasma's 'WireRing' Lamp Intentionally Highlights Its Cable

As part of Milan design week, Italian design studio Formafantasma has released a new product called the 'WireRing' lamp. Looking more like a single bar from an ornate Victorian gateway than a lighting element, Formafantasma's design is unique for the way in which it highlights the things that often get hidden away. The WireRing lamp's power cable, rather than being concealed in a stem or buried into a wall, makes up an essential aspect of the aesthetic.

Most interior design studios look for ways to obfuscate wiring entirely rather than risk the disorganized, utilitarian look that cables create. Formafantasma opted for an alternative with the WireRing lamp, designing the cable with a flat covering that adheres to a chic minimalist style.

Design-conscious Lighting
There is a rising trend of incorporating power cords into the aesthetic design of lighting products.
Exposed Wiring
Designers are intentionally showcasing power cables as an essential aspect of product aesthetics.
Minimalist Cable Design
The use of sleek and flat cable coverings is becoming popular in minimalist design.

Where This Applies

Interior Design
Interior design studios can explore integrating power cords as a design element to create unique and visually appealing lighting products.
Lighting
Lighting manufacturers can innovate by designing products that highlight power cables as a visual feature, catering to the design-conscious market.
Product Design
Designers can experiment with minimalist and sleek cable coverings to enhance the overall aesthetic of their products.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 13%
Freshness 8%