Nourishing Bath Salt Blends

AMASS' Forest Bath Salts are Aromatic and Soothing

AMASS, a botanical spirit and body care company, offers Forest Bath Salts—a soothing product that nourishes the skin, relieves tension, and reinvigorates the senses.

Forest Bath Salts combine sweet almond and apricot kernel oils to moisturize the skin and prevent irritation, leaving the skin feeling soft. These ingredients are complemented with pink Himalayan, pacific sea, and Epsom salts, which also help to nourish the skin, while providing relief for sore muscles. When the Forest Bath Salts are added to warm water, notes of musk, amber, cedar, fir, and spruce offer a relaxing aromatherapy effect.

To get the best results, AMASS advices adding a handful of the product to warm water and then soaking for 20 minutes.

Image Credit: AMASS

Botanical Self-care Products
There is an opportunity for the creation of more botanical-based self-care products that incorporate a mix of natural ingredients to provide a more soothing and calming effect.
Aromatherapy Products
Aromatherapy-based products such as Forest Bath Salts offer a potentially lucrative market for new entrants in the beauty and wellness industry.
Eco-friendly Packaging
Incorporating eco-friendly packaging could be a disruptive innovation opportunity to attract eco-conscious consumers who are sensitive to environmental concerns.

Industries Being Reshaped

Beauty and Wellness
The beauty and wellness industry stands as a suitable zone where AMASS' Forest Bath Salts have been performing satisfactorily and creating market attention.
Natural and Organic Products
The natural and organic products space can leverage Forest Bath Salts' all-natural ingredients to develop similar products that provide soothing effects and offer an alternative to traditional beauty and wellness products.
Eco-friendly Packaging
The Forest Bath Salts package can inspire innovation within the eco-friendly packaging industry, encouraging the use of sustainable and biodegradable materials.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 26%
Freshness 10%

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