Ford's Gin has announced the launch of The Fords Gin Co Sloe Gin, an all-new liqueur made with Fords London Dry Gin recipe and hand-picked sloe from France and England.
The new product represents a continuation of the label's 'Journeys in Gin' series, which features limited-edition expressions focusing on innovative recipes and boundary-pushing combinations. The Fords Gin Co Sloe Gin was made in collaboration with London Thames Distiller Master Distiller, Charles Maxwell. The expression consists of nine different botanicals and has been steeped for 12 weeks before bottling.
“We are offering a perspective that is uniquely Fords Gin, creating a cocktail-forward sloe gin that is a bit higher in ABV and lighter in sugar, allowing it to play well in classic sloe gin drinks or stand up on its own," said the funder of Fords Gin, Simon Ford.
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What's Driving This Trend
- Innovative Liqueur Blends
- The increasing trend of creating innovative blends of liqueurs by adding unique flavors to traditional recipes represents a disruptive innovation opportunity for the distilling industry.
- Cocktail-friendly Spirits
- Offering spirits that are specifically designed to create unique cocktails and have a higher alcohol content and lower sugar content like Fords Gin Co Sloe Gin represents a disruptive innovation opportunity for the spirits industry.
- Collaborations with Master Distillers
- Collaborating with industry experts like Charles Maxwell to craft unique and premium spirits represents a disruptive innovation opportunity for the distilling industry.
Who This Affects Most
- Distilling Industry
- The distilling industry can take advantage of the increasing trend of creating innovative blends of liqueurs and collaborating with expert distillers to offer unique and premium spirits to consumers.
- Beverage Industry
- The beverage industry can create cocktail-friendly spirits like Fords Gin Co Sloe Gin to tap into the growing demand for unique and flavorful cocktails among consumers.
- Hospitality Industry
- The hospitality industry can introduce innovative liqueur blends like Fords Gin Co Sloe Gin to add unique and creative cocktail options to their menus and create a memorable experience for their customers.
