The Ford Future Generation Concept is the result of a survey of 500 kids in the UK between the ages of eight and nine who were asked what features they'd like to see in their dream car. Since this age group is set to learn to drive after the year 2030, it's anticipated that there will be mostly electric vehicles on the road at that point.
Ford’s Senior Exterior Designer, Nedzad Mujcinovic, turned the dreams and wishes from kids into a concept car that reflects the fact that 49% of them want their first car to be electric. Some of the most important features as determined y the future drivers included comfortable seats, a great sound system and environmentally friendly elements.
Key Themes Behind This Trend
- Electric Vehicle Design by Kids
- Companies can involve younger generations in the design of eco-friendly and child-friendly electric vehicles to capture the future market.
- Future Mobility for Kids
- Designers can create future mobility concepts that cater to the needs and dreams of young children, keeping in mind their unique perspective on transportation and sustainability.
- Eco-friendly Features in Cars
- Consumer demand for eco-friendly features in cars is driving companies to design and produce more sustainable and environmentally-friendly models.
Where This Applies
- Automotive
- The automotive industry can use kid-designed and eco-friendly concepts to produce future electric vehicles that cater to the needs of young drivers.
- Education
- Educational institutions can involve young children in the design process of future eco-friendly mobility solutions, fostering innovation and creativity in the field.
- Entertainment
- Companies in the entertainment industry can team up with automotive manufacturers to incorporate fun and interactive concepts dreamed up by children, creating a unique selling point for their electric vehicles.
