Nigeria's World Cup Kit, 'For Naija,' Draws Worldwide Attention
References: news.nike & highsnobiety
Nike Football released the Nigeria World Cup Kit entitled 'For Naija' in London, featuring both training apparel and off-field pieces. The captivating capsule features details that pay an homage to past traditions and successes. A badge has been recolored to commemorate the 1996 gold medal winners, with the striped designs celebrating Nigeria's first time in the World Cup in 1994.
For Naija recalls the roots of Nigeria, as the word "Naija" can be understood in several ways. It directly translates to "the new Nigeria," but it highlights a futuristic outlook of an optimistic new generation. Nike's bright For Naija collection wanted to exude the nation's attitude and represent the full identities of the players. To translate this vibrant energy, the label incorporates a bright green color palette, celebrating bold details and powerful designs.
Image Credit: Nike
For Naija recalls the roots of Nigeria, as the word "Naija" can be understood in several ways. It directly translates to "the new Nigeria," but it highlights a futuristic outlook of an optimistic new generation. Nike's bright For Naija collection wanted to exude the nation's attitude and represent the full identities of the players. To translate this vibrant energy, the label incorporates a bright green color palette, celebrating bold details and powerful designs.
Image Credit: Nike
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Industry Implications
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