Footpatrol and The Rolling Stones are celebrating their 20th and 60th anniversaries this year. To kick off the festivities, the duo is releasing a collaborative merchandise collection that pays homage to the band’s rock and roll legacy. The collection spotlights a custom drum kit designed by Footpatrol that features Josh Pasche’s ‘Lips and Tongue’ logo, along with various T-shirts, sweaters, and a pair of unique drumsticks with Footpatrol and The Rolling Stones branding.
The apparel offerings are centered around the band’s ‘Access Guest’ graphic design that utilizes the French flag, a band photo, and Pasche’s logo. Additional T-shirt designs share different pictures of the band over the years. The Footpatrol x The Rolling Stones collaboration will release on the former’s website on July 16, 2022.
Image Credit: Footpatrol
What's Driving This Trend
- Collaborative Merchandise Collection
- More brands can collaborate to create exciting merchandise collections that celebrate shared milestones and legacies.
- Legacy Apparel Offerings
- Creating apparel collections that pay homage to the legacy of prominent bands and brands can offer a unique value proposition for consumers.
- Customized Drum Kits
- Designing and releasing customized drums kits with unique branding and logos can serve as a disruptive innovation opportunity in the musical instruments industry.
Who This Affects Most
- Fashion and Apparel
- Collaborations like Footpatrol x The Rolling Stones can revolutionize the fashion and apparel industry by presenting unique and rare offerings to consumers and can enhance brand awareness.
- Music and Entertainment
- Custom drum kits can offer an innovative way to revolutionize branding within the music and entertainment industry, and not just limit to more traditional forms of merchandising like t-shirts and posters.
- Musical Instruments
- Incorporating unique designs, branding, and collaborations, such as Footpatrol x The Rolling Stones, could create disruption and highlight innovative designs in the musical instruments industry.
