What is the trend of footlong fast food?

Disruptive innovation opportunity: Develop footlong versions of popular fast food items to cater to customers looking for larger portion sizes.

What is the trend of giant sandwiches?

Disruptive innovation opportunity: Create giant sandwiches using sub bread as a unique selling point to differentiate from competitors.

What is the trend of novelty food items?

Disruptive innovation opportunity: Introduce novelty food items, like a footlong cheeseburger, to generate curiosity and attract customers.

What are the implications for the fast food industry?

Disruptive innovation opportunity: Bring the footlong concept to the fast food industry by exploring footlong versions of popular menu items.

What are the implications for the sandwiches industry?

Disruptive innovation opportunity: Reimagine sandwiches by creating giant versions using sub bread for a unique and attention-grabbing offering.

What are the implications for the qsr (quick service restaurants) industry?

Disruptive innovation opportunity: Innovate in the QSR space by introducing novelty food items, such as footlong burgers, to create buzz and attract customers.

Footlong Cheesburgers : footlong cheeseburger

Footlong Cheesburgers

Oversized Cost-Conscious QSR Burgers Image 1

Cheesesteak-Stuffed Breakfast Burritos Image 1

Carl's Jr. Combines the Beefiness of a Burger With the Length of a Sub

Michael Hines — July 15, 2010 — Lifestyle

References: foodbeast & uniquedaily

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Carl's Jr. is apparently getting in on the footlong fast food game with their new footlong cheeseburger. This cheeseburger is actually a foot long and is made on what looks to be sub bread.

I can't even wrap my mind around what it would be like to eat a footlong cheeseburger. So far, there has only been a confirmed sighting of the footlong cheeseburger at a Carl's Jr. in California, but if the Golden State makes this burger a hit, I wouldn't be surprised to see a national roll-out.

I am eagerly anticipating a commercial featuring Paris Hilton eating this footlong burger. Ohh yeah.

Trend Themes

Footlong Fast Food — Disruptive innovation opportunity: Develop footlong versions of popular fast food items to cater to customers looking for larger portion sizes.
Giant Sandwiches — Disruptive innovation opportunity: Create giant sandwiches using sub bread as a unique selling point to differentiate from competitors.
Novelty Food Items — Disruptive innovation opportunity: Introduce novelty food items, like a footlong cheeseburger, to generate curiosity and attract customers.

Industry Implications

Fast Food — Disruptive innovation opportunity: Bring the footlong concept to the fast food industry by exploring footlong versions of popular menu items.
Sandwiches — Disruptive innovation opportunity: Reimagine sandwiches by creating giant versions using sub bread for a unique and attention-grabbing offering.
QSR (quick Service Restaurants) — Disruptive innovation opportunity: Innovate in the QSR space by introducing novelty food items, such as footlong burgers, to create buzz and attract customers.

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