Hearty Chili-Topped Burgers

Carl’s Jr. and Hardee’s are Serving Up a New Chili Cheese Star Burger

This season, Carl’s Jr. and Hardee’s are serving up comfort food with the debut of the new Chili Cheese Star burger and Chili Cheese Fries.

Carl’s Jr. and Hardee’s recently began testing a new Chili lineup, which consists of several items featuring the chain's thick and hearty chili. The chili is made from a classic blend of ground beef, onions, peppers, tomatoes, and chilis, along with a signature blend of spices.

The new chili is currently the star ingredient in two tasty dishes. The Chili Cheese Star features a charbroiled burger patty topped with chili, American cheese, crispy onions rings, and mustard, all on a sesame seed bun. The Double Chili Cheese Star features the same ingredients with one extra burger patty. Finally, the Chili Cheese Fries feature the chain's signature French fries topped with chili and shredded cheese.

Image Credit: Carl’s Jr. And Hardee’s

Comfort Food Revival
The rise of comfort food options in fast food chains presents an opportunity for new, nostalgic menu items.
Innovative Fast Food Pairings
Pairing classic fast food items, like burgers and fries, with unexpected toppings or ingredients can create a stand-out menu item.
Gourmet Fast Food
Fast food chains can elevate their menu items with the use of premium ingredients, like the signature spice blend used in the new Chili Cheese Star burger.

Sectors Adopting This

Fast Food
The fast food industry has the opportunity to experiment with nostalgic and gourmet menu items to attract a wider customer base.
Food and Beverage
Food and beverage companies can capitalize on the trend of comfort food and unique flavor pairings to create new products for consumers.
Culinary Arts
Chefs and culinary professionals can explore traditional dishes with a twist, like adding unexpected toppings or seasonings, to create new and innovative foods.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 8%
Activity 28%
Freshness 12%