In order to push the boundaries of the experiences that can be created with a physical brick-and-mortar retail store, Coolway Freestyle created The Foot Truck.
Two parts of the Coolway Freestyle logo, the square and the circle, were worked into the design of the truck. The Foot Truck was set up at the Les Arts Festival and served as an interactive installation itself, complete with video projections and lights that kept time with the music. With motion capture technology, consumers became part of the artful installation.
As well as offering a window display in a completely unexpected situation, The Foot Truck provided festival attendees with an unforgettable experience as part of their time at Les Arts Festival.
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