WMF Uses Food Wrapping Paper to Present Its Knives as Standouts
Laura McQuarrie — July 22, 2016 — Marketing
In order to help its knives stand out against the rest in a department store, WMF developed a series of themed food wrapping paper designs to show off a few of the items its tools can slice through with ease.
The two-sided gift wrapping paper designs were styled to capture the inner and outer textures of cantaloupes and fish skins, so that when they are ripped open, they reveal a few of the food items that WMF knives can handle with precision.
Since wrapping paper has seasonal as well as year-round appeal for special occasions, branded gift wrap has become a popular way for companies to include themselves in jovial celebrations and memory-making, all the while promoting their offerings.
The two-sided gift wrapping paper designs were styled to capture the inner and outer textures of cantaloupes and fish skins, so that when they are ripped open, they reveal a few of the food items that WMF knives can handle with precision.
Since wrapping paper has seasonal as well as year-round appeal for special occasions, branded gift wrap has become a popular way for companies to include themselves in jovial celebrations and memory-making, all the while promoting their offerings.
Trend Themes
1. Themed Wrapping Paper - Opportunity for companies to create unique and memorable branded gift wrap designs to enhance their product offerings.
2. Food-inspired Packaging - Innovative packaging designs that mimic food textures and reveal the capabilities of the product inside when opened.
3. Seasonal Branded Gift Wrap - Creating wrapping paper designs that align with different seasons and special occasions to promote products and enhance customer experience.
Industry Implications
1. Kitchenware - Opportunity for kitchenware companies to showcase the capabilities of their tools through food-inspired wrapping paper designs.
2. Gift and Stationery - Incorporating branded gift wrap into the gift and stationery industry as a way to increase product visibility and enhance customer experience.
3. Retail and Department Stores - Using themed wrapping paper designs to attract and engage customers, and promote product offerings within retail and department store settings.
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