If you're into food Instagram accounts and enjoy looking at other people's desserts, these macaron shots are a must see. The delightfully charming pictures are taken by Instagram user Kweeston (also known as Kristin Rossi). The sweet-toothed iPhone photographer takes pictures of her desserts on a daily basis.
While the sheer volume of consumed macarons is slightly alarming, it's a good thing for the rest of the internet as she takes a photo before eating them. The adorable food Instagram posts use several elements from pop culture, such as the Golden Girls, Peewee Herman and Zelda. Often, the macarons act as furniture or other inanimate objects.
Kristin uploads other non-dessert related posts as well, should you feel like following.
Key Themes Behind This Trend
- Food Photography
- Opportunity to create visually appealing food photography content using creative and whimsical elements.
- Instagram Influencers
- Opportunity to collaborate with popular Instagram food influencers to promote dessert-related products or services.
- Pop Culture References
- Opportunity to incorporate popular culture references into dessert photography for a unique and engaging visual experience.
Where This Applies
- Food and Beverage
- Disruptive innovation opportunities in creating and marketing visually captivating dessert products.
- Social Media Marketing
- Disruptive innovation opportunities in leveraging Instagram influencers to reach a wider audience for dessert-related brands and businesses.
- Event Planning and Catering
- Disruptive innovation opportunities in using creative dessert photography to enhance event experiences and attract customers.
