Reinventing the works of Picasso with peas and adding leeks to Leonardo's last supper, Chinese artist Ju Duoqi uses vegetables to create her own unique versions of famous Western Masterpieces.
Her culinary-inspired creations include artworks titled Mona Tofu and Cabbage Monroe.
Ju uses everyday vegetables such as cabbage, ginger, coriander and sweet potato as a base for her pieces, then she adds a dash of digital manipulation to finish them off.
Implications - Consumers have an intense desire to see beauty manifested through mundane objects. These consumers want to displace beauty as something elevated and ethereal. Companies should consider creating beauty out of unconventional objects to foster a deeper relationship with this group.
Vegetable Masterpieces by Ju Duoqi
1. Food Art - Using food as an artistic medium has the potential to disrupt the traditional art world, as well as the food industry.
2. Digital Food Manipulation - Combining digital art techniques with food art presents new opportunities in both the art and tech industries.
3. Everyday Object Transformation - Transforming common, everyday objects like vegetables into works of art opens up potential in the recycling and sustainability industries.
1. Art - Incorporating food and digital manipulation into traditional art forms presents a disruption and innovation opportunity for the art industry.
2. Food - Using food as an artistic medium and exploring unconventional uses for it presents innovation opportunities within the food industry.
3. Recycling/sustainability - Using common objects like vegetables to create art presents opportunities for the recycling industry to find new uses for everyday objects, promoting sustainability.