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Sandro Desii’s Food Catalog Models Simple Spoonfuls

 - Jul 10, 2013
References: sandrodesii & losiento.net
Colonia-based food company Sandro Desii focuses on keeping its food catalog simply sweet. Instead of photographing whole dishes as many food catalogs would, Sandro Desii’s pasta guide captures only small portions. Pages are filled with intricately stacked spoonfuls, just enough to flaunt bite-sized proportions of various pasta dishes.

The beautiful layout was artistically directed by Barcelona-based ad photographer Diaz Wichmann. The layout’s style focuses on simplicity and minimalism, while encompassing detailed textures and colors of the food. The different colors and textures of the ingredients also contrast with the sleek silver spoon they are placed on.

This food catalog layout is a visual taste test. Each bite-sized image reminds us of samples—only here, you are given the full product description and recipe in text next to each sample.