Activist Balloon Art

This Artist's Work is a Metaphor on Economic Separation in His Nation

Peruvian artist Iván Sikic created a mesmerizing display of foil balloons which is a powerful metaphor for economic separation. There are exactly 99 foil balloons filled with helium that are being weighed down by a single gold-covered brick, which is suspended above a floor covered in 7,000 upward facing pushpins.

The 99 balloons are meant to represent the 99 percent of the population that live with economic stress. The brick of gold represents the one percent of wealth in the population. This artistic display is both powerful and beautiful -- this artist created a way to address a global crisis while simultaneously creating a majestic piece of art.

Iván Sikic comments about this piece of art saying "just eighty people have as much wealth as 3.5 million individuals put together. And the gap keeps getting wider.”

Economic Separation
Disruptive innovation opportunity: Develop innovative financial tools and systems to bridge the economic gap and promote financial equality.
Art as Activism
Disruptive innovation opportunity: Explore ways to use art as a powerful tool for addressing and highlighting social and economic issues.
Wealth Inequality
Disruptive innovation opportunity: Create innovative solutions and policies to address wealth inequality and promote a more equitable distribution of resources.

Sectors Adopting This

Finance
Disruptive innovation opportunity: Develop new financial models and systems that promote economic inclusivity and equality.
Art and Design
Disruptive innovation opportunity: Explore the intersection of art and activism, finding new ways to use artistic expressions as a catalyst for social change.
Social and Economic Advocacy
Disruptive innovation opportunity: Establish organizations and initiatives that advocate for policies and systems that address wealth inequality and economic disparities.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 24%
Activity 41%
Freshness 8%

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