Liquid hand soap brand Softsoap is setting itself apart by providing foaming hand soap tablets, a refill option in tablet form to reduce plastic bottle waste. This fresh new take on foaming hand soap works with a refillable, recyclable aluminum bottle and the tablets make it easy to replenish hand soap as needed.
When it's time to refill an empty hand soap container, a tablet can be dropped into the bottle and filled with water so that it will fizz and foam to create a product that will lather. According to the brand, "The Softsoap Foaming Tablet Starter Kit uses 71% less plastic than a traditional foaming plastic soap bottle. By using the Softsoap Foaming Tablets Refill Kits, you'll ultimately use 92% less plastic than traditional hand soap refills."
Key Themes Behind This Trend
- Eco-friendly Refillable Products
- Opportunity to create refillable product options as a way to reduce plastic waste and appeal to environmentally-conscious consumers.
- Innovative Product Formulations
- Possibility to create new product formulations that offer convenience and sustainability in one package.
- Circular Supply Chains
- Potential to implement circular supply chain models by encouraging customers to use refillable products and incentivizing the collection and recycling of used containers.
Where This Applies
- Personal Care
- Opportunity for personal care brands to incorporate refillable product options and promote sustainable practices to attract environmentally-conscious consumers.
- Home Care
- Possibility for home care brands to create refillable options for cleaning products to reduce plastic waste and appeal to eco-friendly consumers.
- Packaging
- Chance for packaging companies to design and supply more sustainable and reusable options for refillable products to promote circular supply chain models.
