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Streetwear-Informed Flip Flops

Vetements Introduces a Pair of Foam Flip Flops in Two Colorways

— December 16, 2019 — Lifestyle
Luxury streetwear brand Vetements launched a pair of foam flip flops for those that are prepared to travel and enjoy the sunny weather away from the cold. The shoes arrive in the options of a bold neon yellow or black and the most notable component of the design is the shape of the sandal.

For the most part, the flip flops are similar to the familiarized versions, but this iteration highlights the toe area as it is cut in an anatomic silhouette. There are five edges cut out around the front to imitate the shape of a foot. The outsoles are made from rubber as well to add some traction along with debossed branding accents. The side strap features the brand's name in a contrasting hue dependant on the colorway.


Image Credit: Restir
Trend Themes
1. Streetwear-informed Flip Flops - Disruptive Innovation Opportunity: Introduce streetwear-inspired designs and materials into the traditional flip flop market.
2. Anatomic Silhouette - Disruptive Innovation Opportunity: Create footwear designs that prioritize comfort and mimic the natural shape of the foot.
3. Debossed Branding Accents - Disruptive Innovation Opportunity: Explore unique branding techniques that add visual interest and value to footwear products.
Industry Implications
1. Luxury Streetwear - Disruptive Innovation Opportunity: Combine luxury aesthetics with streetwear fashion to create unique, high-end products.
2. Footwear - Disruptive Innovation Opportunity: Innovate on traditional footwear designs by utilizing unconventional materials and silhouettes.
3. Fashion Accessories - Disruptive Innovation Opportunity: Experiment with different materials, colors, and branding techniques to create standout fashion accessories.
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