The FNDN FLSK Combines Comfort, Warmth, and a Reusable BPA-Free Flask
Justin Lam — November 16, 2018 — Fashion
References: fndn & blessthisstuff
FNDN might be best known for its collection of heated gloves, but the FNDN FLSK gloves shift the focus of the company from heated outerwear to liquid holding accessories. Equipped with two 10 oz removable flasks on the back of the gloves, the FNDN FLSK also features a durable outshell fabric to withstand any abuse thrown at it. The flasks that come with the gloves are fully collapsible, reusable, and BPA free.
The inspiration behind the FNDN FLSK gloves came when FNDN attended the outdoor retailer winter show in Salt Lake City. While at this convention the outerwear startup learned that as much as the outdoor community loves warm outerwear, they also have a passion for drinking. This conversational research ultimately brought the FNDN FLSK to life.
The inspiration behind the FNDN FLSK gloves came when FNDN attended the outdoor retailer winter show in Salt Lake City. While at this convention the outerwear startup learned that as much as the outdoor community loves warm outerwear, they also have a passion for drinking. This conversational research ultimately brought the FNDN FLSK to life.
Trend Themes
1. Heated Gloves - Disruptive innovation opportunity: Develop heated gloves with integrated liquid holding accessories for outdoor enthusiasts.
2. Reusable Flask - Disruptive innovation opportunity: Create reusable flasks that can be integrated into various products to provide convenience to consumers.
3. Durable Outerwear - Disruptive innovation opportunity: Design durable outerwear with built-in functionality to meet the demands of active lifestyles.
Industry Implications
1. Outdoor Retail - Disruptive innovation opportunity: Cater to the outdoor community by offering innovative products that combine warmth, comfort, and functionality.
2. Consumer Goods - Disruptive innovation opportunity: Explore the integration of reusable flasks into various consumer products to enhance their value proposition.
3. Sporting Goods - Disruptive innovation opportunity: Develop durable and versatile sporting goods that cater to the needs of outdoor enthusiasts and athletes.
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