Levi's FLX project is a new initiative from the brand to create distressed jeans with lasers. The recently introduced project was designed to be a faster and move environmentally responsible way to create worn-in denim. Instead of using harsh and complex chemicals, the FLX project replaces these harmful elements with a responsive and sustainable process. The resulting product is both cleaner and allows Levi's the ability to adhere to a higher standard of craftsmanship, quality and authenticity.
The process behind the FLX project infuses modern technology into the jean making process through the use of innovative cameras and lasers. First, a photograph of the jeans is edited using computer software to add precise marks, creases and rips that will be featured in the final design. From there, a laser cuts and burns the designs into the physical jean in about 90-seconds. The software used in the FLX project was developed in partnership with Spanish laser and eco-technology specialists Jeanologia.