Made to advertise the delight of filling, the Fluff and Stuff Cookies Ads illustrate flavor with fun.
Advertising agency, Grey, in Kuala Lumpur created this campaign with the idea of visuals in mind. Each of the different flavors are represented by a character; vanilla as a nun and strawberry as a vixen. Who would have thought flavors could look so good? Accompanied by the caption, "Your inner desires. Right in the middle," the Fluff and Stuff Cookies Ads are completed in the tastiest way possible.
Check out the images of the campaign for yourself to see if your taste buds respond to the illustrated flavors.
Implications - Consumers look for an element of whimsy in the products they purchase. Shoppers with hectic lifestyles look towards their items for a sense of relief from everyday responsibilities. In order to attract a greater number of customers, a company could develop more designs like this.