Living Medieval Carpets

Gigantic Carpet of 700,000 Begonias in the Grand-Place, Brussels

Covering 300 meters of ground with close to one million blossoms, The Carpet of Flowers in the Grand-Place, Brussels is truly a site to marvel at.

700,000 vibrant begonias were lain out to look like a giant, brightly colored Medieval style rug, rich in red, yellow, orange, purple and green. It happened last August, but the email with pictures is still circulating today.

“In recent years, the flower carpet has become one of the biggest attractions of Brussels,” an email description read. “This year, the flower carpet designed by floral architect Mark Schautteet is inspired by the tapestry of the French Savonnerie, which dates from the 17th century.”

The Brussels flower carpet is created every two years; the next is planned for August 12th 2010.

Gigantic Flower Carpets
Designing and creating Gigantic Flower Carpets showcasing traditional and modern designs using innovative techniques.
Floral Architecture
Incorporating innovative designs and employing eco-friendly materials and techniques in constructing buildings adorned with flowers and plants.
Flower Tourism
Exploring and promoting local flower festivals and events to attract tourists and increase revenue.

Who This Affects Most

Tourism and Hospitality
Creating attractive flower festivals and events with unique designs that would increase the influx of tourists and revenue for the industry.
Architecture and Design
Innovating and experimenting with new techniques, using eco-friendly materials in creating visually appealing and sustainable buildings adorned with flowers and plants.
Farming and Floriculture
Incorporating technology and green practices in managing and growing flower crops for designing and creating flower carpets and other ornamental designs.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 16%
Freshness 8%