Lamp-Flashlight Hybrids

The Guidelight by Floris Schoonderbeek is Versatile for Outdoor Adventures

Floris Schoonderbeek is a designer based in the Netherlands who has created the perfect lighting solution for outdoor adventures. Whether that's a picnic that runs a little later than expected or a weekend camping trip, a versatile light is something that can always come in handy. The one Floris Schoonderbeek has designed can be used as a simple lantern that sits upright or converted into a helpful flashlight when people are more mobile.

Dubbed Guidelight, Floris Schoonderbeek designed the light for Weltevree. A very simple aesthetic, the bod lights up with it's being used as a lantern and the spherical head is where more directional light comes from. Whether setting more of a mood or used with roaming around, that sphere elevates the functionality of the Guidelight significantly. No longer will multiple lights be needed.

Versatile Lighting Solutions
There is a growing demand for lighting solutions that can adapt to different outdoor scenarios, such as the Guidelight's ability to switch between a lantern and a flashlight.
Simplification of Lighting Devices
Consumers are seeking lighting devices that offer multiple functions in one, like the Guidelight's dual functionality as a lantern and a flashlight.
Enhanced Outdoor Lighting Experience
The Guidelight demonstrates the opportunity for innovative outdoor lighting products that improve the overall user experience by providing both ambient and directional lighting options.

Sectors Adopting This

Outdoor Recreation
Outdoor recreation companies can explore new lighting products and accessories that enhance safety and convenience during outdoor adventures.
Home and Décor
Home and décor businesses can tap into the demand for versatile lighting solutions that can seamlessly transition between indoor and outdoor spaces.
Camping and Hiking Gear
Camping and hiking gear manufacturers can incorporate versatile lighting options like the Guidelight to provide users with practical and space-saving solutions while exploring the great outdoors.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 56%
Freshness 8%