The Florette Naturally Tasty Green Beans have been unveiled by the brand as a new product for consumers in the UK to pick up when seeking an ultra-convenient way to enjoy the classic taste of the vegetable.
The green beans come packaged in a pouch that can be easily tossed into the microwave to have the vegetable ready for consumption in just three minutes. The beans are washed, trimmed and even packaged with a garlic & herb butter to add a touch of flavor for an even tastier profile.
Marketing Director at Florette John Armstrong spoke on the new Florette Naturally Tasty Green Beans saying, "This is a completely new and innovative product that we’ve developed. As a brand our bagged salads will continue to be our main focus, but we are also looking at ways we can make incremental gains, and the prepared vegetable category is one such area we’ve identified where there is strong consumer demand that we can utilise our expert network to meet."