One of the newest cider flavors to be added to Brothers' product portfolio is Parma Violet, a floral cider that was created to capture the interest of young consumers. Parma Violet is said to share the delicate flavors of sweet violets with subtle notes that complement the cider's base of locally grown apples.
Alongside the release of Parma Violet, Brothers also introduced a Strawberries & Cream flavor in response to growing demand for unique flavors, particularly from Millennials. As well as being intrigued by flavor, young adults will also be drawn to try Parma Violet for its bright color, as consumers in the same segment are also interested in rosé and color-changing spirits for their aesthetic qualities.
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