With most fragrance ad campaign using excessive skin and crude sexvertising, the new Flora by Gucci ad campaign is a breath of fresh air.
The ethereal campaign’s print ads were photographed by Inez van Lamsweerde & Vinoodh Matadin and feature model Abbey Lee Kershaw.
However, it is the TV commercial that steals the show. The magical spot is directed by famed music video and film director Chris Cunningham. It is simply out of the world.
Implications - Consumers in modern society are looking for items that feature an element of fantasy. Products that allow shoppers to forget their responsibilities for a moment appeal to those with fast-paced lifestyles.
Magical Fragrance Campaigns
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Racy Fragrance Editorials
Fairytale Perfume Ads
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Flora by Gucci Commercial Has Super Powers
- By: AymanApr 18, 2009 Updated: Aug 11 2011