Flint Collective, an art and design studio, used neon lights to transform eight empty storefronts in New York City into colorful attractions amidst the global pandemic. COVID-19 forced many stores to shut their doors permanently. To inject some color and light into Manhattan's East Village neighborhood, the company created a series of light installations.
Dubbed Open, the installation series includes eight storefronts. The temporary project acts as a creative response to the pandemic, thereby showcasing cultural resilience through art. Empty storefronts were transformed into illuminated and lively attractions. The designers on the project opted for saturated lights in various shapes such as the moon, the horizon, and the ocean. Their belief was that the "universally understood language of nature" could bring people from all walks of life together.
Image Credit: Flint Collective
Why This Trend Is Growing
- Colorful Urban Art Installations
- Using art and design to transform empty spaces into appealing attractions even amidst pandemics.
- Neon Light Installations
- Creative use of neon lights to adorn storefronts with appealing designs.
- Cultural Resilience Through Art
- Demonstrating cultural resilience during tough times using art.
Industries Being Reshaped
- Art and Design
- Creativity and innovation in the art and design industry.
- Retail
- Opportunities for retailers to attract customers by enhancing the aesthetics of their storefronts.
- Tourism and Hospitality
- Transforming under-utilized spaces into tourist attractions through innovative art and design.
