While Adidas is primarily known for its stylish shoes and comfy athletic wear, the brand's latest venture involves designing space-grade flight suits for American astronauts.
According to recent reports, Adidas is teaming up with Virgin Galactic to design the flight suits and outfits for the Spaceport America team. The new collection will be part of Adidas' Y-3 brand, which is part of a partnership with designer Yohji Yamamoto. The company has already designed a number of prototypes, each of which has been made from space-grade materials and modern manufacturing techniques. The flight suits are made from a kevlar-like material called Nomex Meta Aramid, which is both durable and flexible. The suit also comes with a matching set of boots made from similar Nomex materials.
The new collaboration demonstrates just one of the ways that brands are moving beyond consumer goods.