This Athletic Brand is Designing Flight Suits for Astronauts
Katherine Pendrill — January 14, 2016 — Tech
While Adidas is primarily known for its stylish shoes and comfy athletic wear, the brand's latest venture involves designing space-grade flight suits for American astronauts.
According to recent reports, Adidas is teaming up with Virgin Galactic to design the flight suits and outfits for the Spaceport America team. The new collection will be part of Adidas' Y-3 brand, which is part of a partnership with designer Yohji Yamamoto. The company has already designed a number of prototypes, each of which has been made from space-grade materials and modern manufacturing techniques. The flight suits are made from a kevlar-like material called Nomex Meta Aramid, which is both durable and flexible. The suit also comes with a matching set of boots made from similar Nomex materials.
The new collaboration demonstrates just one of the ways that brands are moving beyond consumer goods.
According to recent reports, Adidas is teaming up with Virgin Galactic to design the flight suits and outfits for the Spaceport America team. The new collection will be part of Adidas' Y-3 brand, which is part of a partnership with designer Yohji Yamamoto. The company has already designed a number of prototypes, each of which has been made from space-grade materials and modern manufacturing techniques. The flight suits are made from a kevlar-like material called Nomex Meta Aramid, which is both durable and flexible. The suit also comes with a matching set of boots made from similar Nomex materials.
The new collaboration demonstrates just one of the ways that brands are moving beyond consumer goods.
Trend Themes
1. Space-grade Fashion - Adidas' collaboration with Virgin Galactic to design flight suits for astronauts showcases the trend of luxury fashion expanding into the aerospace industry.
2. Partnerships with Designers - Adidas' partnership with designer Yohji Yamamoto to create the flight suits highlights the trend of fashion brands collaborating with renowned designers to create innovative and specialized products.
3. Advanced Materials in Apparel - The use of space-grade Nomex Meta Aramid material for the flight suits demonstrates the trend of incorporating advanced materials into fashion, offering enhanced durability and flexibility.
Industry Implications
1. Fashion - The collaboration between Adidas and Virgin Galactic illustrates the disruption opportunity for luxury fashion brands to expand into the aerospace industry, creating specialized apparel for astronauts.
2. Space Travel - The partnership between Adidas and Virgin Galactic showcases the potential for disruptive innovation in the space travel industry by collaborating with fashion brands to create advanced and stylish flight suits.
3. Manufacturing - The utilization of modern manufacturing techniques in the production of space-grade flight suits presents a disruptive opportunity for the manufacturing industry to adopt advanced materials and techniques for specialized apparel.
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