As studies show that "68% of Millennials will remain loyal to a program that offers them the most," flexible reward systems that extend themselves to a number of different establishments are the way to go. Online Danish beauty retailer Matas, for example, partners with more than 15 other businesses -- from shopping platforms to cinema -- in order to bring the best possible loyalty system to its consumers. It allows shoppers to earn points not only when they are purchasing beauty products but also when they are engaging with Matas' partners.
This flexible reward program does not only boost customer satisfaction and return rate by allowing a more efficient and industry-wide approach to point earning. It also grants partnering businesses with exposure, brand awareness and more sales for all establishments involved.