It is hard to find a flattering swimsuit that is both in-tune with fashion movements and subscribes to the principles of sustainability. BAIIA is a company that is dedicated to bridging that gap with its upcycled functional garments.
The company's name is pronounced 'bai-ah' which translates to "one who has the capacity to change the world for the better." With this in mind, BAIIA extends its philosophy to the world of swimwear. The brand was started to oppose fast fashion movements and to address the issue of ocean waste.
In the construction of its flattering swimsuits, BAIIA uses RPET or recycled materials, derived from post-consumer waste such as fishnets, plastic bottles, carpets and other textiles. In addition, some of the fashionable flattering swimsuits boast multiple looks, making the desire to buy a new one almost obsolete.
Why This Trend Is Growing
- Upcycled Swimwear
- Designing swimsuits using RPET materials, derived from post-consumer waste like plastic bottles, presents a disruptive opportunity to the sustainable fashion industry.
- Multi-functional Swimwear
- Creating multiple-looks swimsuits, making the need to buy a new one almost obsolete, opens up an opportunity to innovate in the swimwear industry.
- Sustainable Swimwear
- Designing swimwear that subscribes to the principles of sustainability presents an opportunity to disrupt the fast fashion movements.
Industries Being Reshaped
- Sustainable Fashion
- By using recycled materials derived from post-consumer waste to make swimsuits, the sustainable fashion industry can be revolutionized.
- Swimwear
- The swimwear industry can become more sustainable and create innovative products by using RPET materials and designing multi-functional suits.
- Textile Recycling
- Reducing ocean waste by using post-consumer waste like fishnets and carpets to create RPET materials for swimsuits can disrupt the textile recycling industry.
