It is hard to find a flattering swimsuit that is both in-tune with fashion movements and subscribes to the principles of sustainability. BAIIA is a company that is dedicated to bridging that gap with its upcycled functional garments.
The company's name is pronounced 'bai-ah' which translates to "one who has the capacity to change the world for the better." With this in mind, BAIIA extends its philosophy to the world of swimwear. The brand was started to oppose fast fashion movements and to address the issue of ocean waste.
In the construction of its flattering swimsuits, BAIIA uses RPET or recycled materials, derived from post-consumer waste such as fishnets, plastic bottles, carpets and other textiles. In addition, some of the fashionable flattering swimsuits boast multiple looks, making the desire to buy a new one almost obsolete.