In order to supply its consumers with more dining options that are also well-suited for takeout, Panera announced a new menu category that spotlights its 'Flatbread Pizzas.' The dishes start at $8, and include everything from Cheese and Margarita classics, to Chipotle Chicken & Bacon. While the pizzas make excellent and filling meals on their own, Panera also points out that they can be the perfect accompaniment to a family meal.
Head Chef Claes Petersson spoke to the changes, stating "With the launch of Flatbread Pizza, we are looking to redefine the expectation of pizza and carve out a niche for Panera in the pizza category. Our Flatbread Pizzas encompass the best of what Panera has to offer: clean, delicious ingredients from our pantry on top of oven-baked flatbread that is expertly crafted for our guests."
Image Credit: Panera
What's Driving This Trend
- Gourmet Fast Food
- Expanding menu options with gourmet flatbread pizzas presents an opportunity to redefine expectations in the fast food industry.
- Takeout Dining
- Emphasizing flatbread pizzas as a takeout option taps into the growing demand for convenient and portable meals.
- Menu Innovation
- Introducing new flatbread pizza variations showcases a commitment to menu innovation and keeping up with changing consumer preferences.
Who This Affects Most
- Fast Food
- The fast food industry can benefit from incorporating gourmet flatbread pizzas into their menus to appeal to a wider range of customers.
- Food Delivery
- The food delivery industry can seize the opportunity to partner with Panera and offer their flatbread pizzas as a popular takeout option.
- Casual Dining
- Casual dining establishments can explore incorporating flatbread pizzas to cater to customers' desire for more diverse and customizable menu choices.
