Some people might recognize the concept of this flat ring box. Formerly known as the Packed Engagement Ring, it has since been subtly updated for a cleaner, more contemporary look as well as dubbed Clifton. A great alternative to the traditional bulky holders, the flat ring box allows men (and women) to properly hide it until the day has come for the big proposal. No more weird bulges to give away the occasion before it happens.
Designed by Andrew Zo, a packaging designer based in Vancouver, Canada, the flat ring box is utterly discreet, measuring approximately one centimeters thick. According to the mastermind behind it, the flat ring box is meant to present "the ring with a delightful flower blooming effect when opened, enchanting the moment" with the help of a pop-up mechanism.