I may not know much about BMXing, but I still can't help but be entranced by ‘Flat and Street,’ a video which documents the beauty of extreme cycling and its culture.
Produced by Soul BMX Magazine and directed by the talented Hadrien Picard, Flat and Street interlaces physics-defying bike stunts with an eerie Portishead track to create a video that’s simultaneously cool, urban and classy. The occasional fish lens perspective that the camera takes on invokes a surreal, dream-like quality to the images in the clip. It would make sense that this video takes place in a dream as gravity does not seem to influence any of the bikers found in this amazing bike culture montage.
What's Driving This Trend
- Extreme Cycling Culture
- Disruptive innovation opportunity: Explore new ways to engage and market to the growing community of extreme cyclists.
- Surreal Bike Stunt Videos
- Disruptive innovation opportunity: Develop immersive and interactive experiences that allow viewers to feel like they are part of the bike stunts.
- BMX Photography and Filming Techniques
- Disruptive innovation opportunity: Create innovative camera equipment and techniques specifically designed for capturing BMX stunts and culture.
Who This Affects Most
- Action Sports
- Disruptive innovation opportunity: Introduce advanced safety technologies and protective gear tailored for extreme cycling experiences.
- Creative Media Production
- Disruptive innovation opportunity: Develop new storytelling techniques and formats to showcase the artistry and athleticism of extreme cycling.
- Adventure Tourism
- Disruptive innovation opportunity: Design unique travel experiences that offer opportunities to witness and engage with extreme cycling cultures around the world.
