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Five-Minute Clay Exfoliants

The 'Flash Perfection Exfoliating Treatment' Has an Extensive Waitlist

— April 16, 2018 — Fashion
Following the success of its viral Brilliant Skin Australian Pink Clay Mask last year, Sand & Sky is set to launch the Flash Perfection Exfoliating Treatment later this month—the demand for the new product is so high that there is already a 11,000-person waitlist on the brand's site.

The Perfection Exfoliating Treatment is being introduced as a five-minute exfoliating treatment for the skin to encourage a healthy glow. The product is formulated with nourishing ingredients like lime, bamboo, macadamia seed and plenty of antioxidant-rich botanical oils to smooth the skin. Naturally, Australian pink clay plays a key part in the formula as well, helping to detoxify the skin from impurities such as dirt and oil.

With all of its products Sand & Sky is on a mission to showcase the power of pure, potent Australian ingredients for personal care.
Trend Themes
1. Viral Beauty Products - The success of Sand & Sky's previous Australian pink clay mask and the extensive waitlist for the new exfoliating treatment indicate a trend of viral beauty products.
2. Fast-acting Skincare - The five-minute application of the Flash Perfection Exfoliating Treatment reflects a trend towards quick and efficient skincare routines.
3. Australian Ingredient Showcase - Sand & Sky's commitment to featuring pure and potent Australian ingredients in their products highlights a trend of showcasing regional ingredients in the beauty industry.
Industry Implications
1. Beauty and Personal Care - The success and demand for Sand & Sky's products indicate disruption opportunities and potential market growth in the beauty and personal care industry.
2. Skincare - The introduction of fast-acting exfoliating treatments reflects an opportunity for innovation and market disruption within the skincare industry.
3. Regional Ingredient Suppliers - The emphasis on Australian ingredients by Sand & Sky presents an opportunity for regional ingredient suppliers to expand their market presence and visibility in the beauty industry.
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