Great photography takes more than just a good camera, and the Flash Bag is a convenient way to carry around an extra accessory that makes for brighter, better pictures. The Flash Bag's interior is covered in shiny foil that savvy photographers can use as a reflector, removing the need to carry around a bulky shim.
Reflectors are essential in high quality photography, especially when the subject is outdoors during the day. In the open air, conventional lighting and flash will do very little to illuminate a subject, since they simply aren't powerful enough to compete with the sun. The Flash Bag's reflectors let consumers use the sun itself, bouncing the light onto their subject.
Available on Betabrand, the Flash Bag comes with some other facetious alternative uses, including "chin tanning," "rescue signal," and "cat laser deflecting."