Fitnet brands itself as an app that's able to provide a personal fitness workout—it's like being able to carry around a personal trainer in your pocket. Unlike comparable apps like the Nike+ Training Club and FitOrbit where users are able to tap into pre-precorded videos, Fitnet sets itself apart by offering coaching in real-time. From wherever you are, the app makes it possible to connect to a personal trainer, using the camera on a phone.
To motivate users to keep coming back for more live workout sessions, the app also pairs people with a Fitnet Trainer for further assistance with developing healthy plans and providing encouragement.
Looking to the future of Fitnet, CEO Bob Summers says that the next move is to replace camera analytics with data from fitness wearables like the Jawbone or Fitbit.
Key Themes Behind This Trend
- Real-time Personalized Workouts
- Fitness apps are shifting towards providing real-time, personalized workout experiences by incorporating technologies like live trainers and wearables.
- Virtual Personal Trainers
- The inclusion of virtual personal trainers in fitness apps enhances users' workout experiences and presents an opportunity for disruptive innovation by leveraging technologies like artificial intelligence and augmented reality.
- Wearable Technology Integration
- Fitness apps are integrating wearable technology like Fitbit and Jawbone to provide more comprehensive and personalized workout analytics, opening up opportunities for disruptive innovation in smart wearables and fitness tech.
Where This Applies
- Fitness
- Fitness industry players can leverage real-time, personalized workout trends and virtual personal trainers to enhance their offerings and disrupt the market through innovative software development and sales approaches.
- Technology
- Wearable technology providers and companies in the tech industry can capitalize on the trend towards integrating wearable devices into fitness apps as a new software and hardware market, encouraging disruptive innovation, product differentiation, and expanded consumer offerings.
- Health and Wellness
- Health and wellness industry companies looking to disrupt the market can consider the opportunities for real-time, personalized workout experiences and virtual personal trainers, and collaborate with software and fitness app developers to bring innovative new products to consumers.
