As the rise of fitness culture seeps into urban environments, more people are looking for places where they can partake in fitness in the city. However, busy urbanites who spend so much of their time indoors are resisting the pull of the gym and are instead favoring pop-up locations and fitness stations set up outside.
Trend Hunter's Misel Saban expands on this idea by sharing four examples of metropolitan fitness. Nike reached out to pedestrians and runners with hyper-local billboards that change over the course of the day to give active people a motivational boost. While these people are already out of the house and burning rubber on the sidewalk, a campaign from Coca-Cola has taxi passengers in Chile work up a sweat during their ride by pedaling inside of the vehicle in order to reduce their fare.