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Jolting Workout Wristbands

The Pavlok Fitness Bracelet Sends You Shocks if You Don't Get Active

— July 25, 2014 — Lifestyle
If you need a little bit extra motivation to get you going to the gym, the Pavlok fitness bracelet might be ideal for you. This workout wristband sends you tiny shocks as punishment if you don't get your butt to the gym.

To help people get into the routine of working out Pavlok designed a wearable fitness bracelet that sends the wearer subtle electric shocks if they don't engage in physical activity. The idea is that if the wearer wants to avoid being shocked, they need to go get active in some sort of way whether it's going to the gym, lifting weights or heading out on the jog. The Pavlok bracelet can also be applied to a wide variety of tasks -- like writing, learning a new language or getting work done -- when you need an extra kick of motivation.
Trend Themes
1. Electroshock Motivation - Opportunity for disruptive innovation in creating wearable devices that use electroshock as a motivation tool for physical activity and productivity tasks.
2. Punishment-based Fitness - Exploration of punishment-based fitness methods, like the Pavlok fitness bracelet, to incentivize individuals to adopt healthier lifestyles.
3. Behavioral Conditioning Wearables - Development of wearables that utilize behavioral conditioning techniques, such as electric shocks, to modify habits and encourage desired behaviors.
Industry Implications
1. Wearable Technology - Potential for disruptive innovation in the wearable technology sector by incorporating electroshock capabilities to enhance motivation and behavior modification.
2. Fitness and Wellness - Integration of punishment-based fitness devices and methods within the fitness and wellness industry to promote adherence to exercise routines and healthy habits.
3. Productivity and Performance - Application of electroshock technology in productivity and performance industries to boost focus, discipline, and task completion.
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