What is the trend of free-from snacks?

The rise of free-from food movement presents an opportunity for brands to create more gut-friendly, gluten-free, dairy-free, soy-free, and corn-free snacks.

What is the trend of grain-free products?

There is a growing demand for grain-free alternatives, particularly in the snack industry, which can be an opportunity for brands to offer innovative, cassava flour-based products.

What is the trend of health-conscious snacking?

Consumers are seeking healthier snacking options, which can drive the development of nutritious, low-calorie, and nutrient-dense snack products.

What are the implications for the snack industry industry?

With the increasing demand for healthier snack options, brands can capitalize on this trend by expanding their product offerings with healthier and free-from options.

What are the implications for the gluten-free industry industry?

The gluten-free market is expected to continue to grow, creating opportunities for brands to develop gluten-free products like the FitJoy Grain Free Pretzels.

What are the implications for the alternative flour industry industry?

As consumers search for grain-free and gluten-free options, there's a growing opportunity to develop products using alternative flours such as cassava, coconut, or almond flour.

Free-From Pretzel Snacks : FitJoy Grain Free Pretzels

Free-From Pretzel Snacks

The FitJoy Grain Free Pretzels are Gluten-Free, Dairy-Free and More

Michael Hemsworth — March 9, 2019 — Lifestyle

References: fitjoyfoods & preparedfoods

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The free-from food movement is seeing many consumers seek out ways to enjoy their favorite edibles and flavors with a healthier twist, which is seeing brands create new products like the FitJoy Grain Free Pretzels. Made with cassava flour, the pretzels are positioned as a more gut-friendly option for consumers compared to traditional grain flour snacks. The ingredients used to craft the pretzels also make them a non-GMO, soy-free, corn-free, dairy-free and gluten-free option that is lightly salted using pink Himalayan sea salt.

The FitJoy Grain Free Pretzels have been announced as the brand's latest snack that mark its transition into a grain-free product company that health-conscious consumers will favor for all their daily snacking needs.

Trend Themes

Free-from Snacks — The rise of free-from food movement presents an opportunity for brands to create more gut-friendly, gluten-free, dairy-free, soy-free, and corn-free snacks.
Grain-free Products — There is a growing demand for grain-free alternatives, particularly in the snack industry, which can be an opportunity for brands to offer innovative, cassava flour-based products.
Health-conscious Snacking — Consumers are seeking healthier snacking options, which can drive the development of nutritious, low-calorie, and nutrient-dense snack products.

Industry Implications

Snack Industry — With the increasing demand for healthier snack options, brands can capitalize on this trend by expanding their product offerings with healthier and free-from options.
Gluten-free Industry — The gluten-free market is expected to continue to grow, creating opportunities for brands to develop gluten-free products like the FitJoy Grain Free Pretzels.
Alternative Flour Industry — As consumers search for grain-free and gluten-free options, there's a growing opportunity to develop products using alternative flours such as cassava, coconut, or almond flour.

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