Coca-Cola's creative fist-bumping ad promotes its campaign '#TrueFrienship' by showing different races exchanging youth-oriented handshakes. The main goal of this ad campaign is to relate to generation Z and inspire them to discard race-discriminating ideals.
The ads feature two illustrated hands that represent two different races exchanging a fist-bumping handshake. This is a popular way for those of generation Z to greet each other, which makes it an extremely age-appropriate way to address an entire generation.
This Coca-Cola ad was created in a playful and simple form that is easy to understand and still provides a powerful message. The simplicity aids in the youthful generation's understanding as well. By introducing these types of ad campaigns to the young generation, it aims to eliminate race discrimination and increase friendship among all races, religions and ethnicity.