In an effort to support emerging Canadian artists, RBC launched Round 2 of its 'First Up with RBCxMusic' initiative, a "10-minute, recorded performance from selected emerging artists across Canada." All participants will receive a $1000 reward as well as both promotional support and mentorship opportunities. Round 2 will include 27 emerging musicians and recording artists along with nine alumni from Round 1.
"Music has the unique power to bring people together. By extending First Up with RBCxMusic, we are proud to provide emerging Canadian talent with a platform to share their music and create connections with their audience during the pandemic,” said Matt McGlynn, Vice-President, Brand Marketing, RBC. “Working alongside like-minded partners such as Live Nation Canada and The Remix Project makes our program stronger and ultimately more meaningful to the lives of the emerging talent we support.”
First Up with RBCxMusic is open to Canadian recording artists and musicians between the ages of 18 and 35. Applications are now open and will close on November 22, 2020, at 5 PM EST.
Image Credit: RBC