Complementary Financial Literacy Courses

Walmart & Khan Academy Offer Free, World-Class Education

Walmart and Khan Academy teamed up to offer a free financial literacy course for associates, customers and communities so that people can benefit from more confident decisions, reduced stress and better well-being.

Financial stress can manifest in physical and emotional health issues and this course has the potential to elevate not just financial wellness but also overall well-being. With articles, videos and exercises, this course offers a self-paced approach to learning about everything from budgeting and saving to debt, taxes and investments.

Consumers' desire to become more financially literate has surged, driven by the growing concerns surrounding inflation and the impact of rising global living costs, prompting individuals to seek knowledge and strategies to navigate these economic challenges more effectively. With this course, associates and community members will benefit from better lives in the workplace and beyond.

Financial Literacy
The surge in consumers desiring to become more financially literate presents opportunities for innovative platforms and tools to help individuals gain knowledge and strategies to navigate economic challenges.
Self-paced Learning
The demand for self-paced learning in financial literacy opens up opportunities to develop online courses, mobile apps, and interactive tools that empower individuals to learn at their own pace.
Well-being and Financial Wellness
The intersection of well-being and financial wellness creates disruptive innovation opportunities to develop holistic solutions that address both physical and emotional health issues related to financial stress.

Industries Being Reshaped

Education
The collaboration between Walmart and Khan Academy highlights the potential for educational institutions, edtech startups, and corporations to offer comprehensive financial literacy courses and programs.
Financial Services
The increasing demand for financial literacy presents opportunities for banks, fintech companies, and financial advisors to develop user-friendly tools and services that help individuals improve their financial knowledge and decision-making skills.
Wellness
The connection between financial stress and overall well-being creates opportunities for wellness companies, healthcare providers, and employers to offer integrated solutions that address both physical and financial health.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 10%
Activity 32%
Freshness 18%