Tim Hortons is introducing a pair of brand-new ring-shaped donuts that are filled with soft and fluffy centers. The Strawberry Shortcake and Vanilla Cream Puff Filled Ring Dream Donuts are full of texture, inside and out, thanks to additions like cookie bark.
Tallis Voakes, the new Director of Culinary Innovation at Tim Hortons, says "The new Filled Ring Dream Donuts represent another step in our back-to-basics strategy of focusing on how we can up our game when it comes to our core menu and the food and beverages that our guests already love."
Both of the new donuts are now available at participating locations and they can be conveniently purchased in a number of ways or redeemed on the official mobile app for 70 rewards points.
What's Driving This Trend
- Texture-rich Donuts
- Textural variety in traditional foods offer innovation opportunities in modern menus.
- Flavored Donut Fillings
- Updating classic flavors increases customer excitement and sales for established businesses.
- Mobile App Rewards Programs
- Mobile-based loyalty programs create brand engagement and retention opportunities in competitive markets.
Who This Affects Most
- Food and Beverage
- Innovative textures and flavor combinations in traditional foods can offer potential for enhancing existing foodservice menus and cultural food practices.
- Convenience Retailing
- Convenience store chains can attract customers with unique donut offers that meet modern diets and preferences.
- Mobile App Development
- Businesses can gain customer loyalty and engagement by offering incentives and ease of access through mobile app-based rewards programs.
