The Filippa K Spring/Summer 2015 campaign delivers an assortment of artfully juxtaposed pictures. Photographer Maciek Kobielski put together these striking images which pair ensembles with architectural structures, merging different forms of design within the same shots.
Models Elisabeth Erm and Clement Charbenaud are central to this Filippa K production. The two were used to showcase the current male and female Filippa K lines, see in their outfits which feature wrap dresses, dark blazers and loose knit sweaters.
Imprinted on each snapshot of homes and buildings is the Filippa K label. While these landscapes may not be directly associated with fashion, viewers of these advertisements will instantly pick up on the brands name alongside its latest pieces.
What Makes This Trend Stand Out
- Architectural Fashion Advertisements
- The trend of merging architectural structures and fashion with artfully juxtaposed images in advertisements may continue to grow, creating opportunities for fashion brands to showcase their creativity in interesting ways.
- Branding with Unconventional Settings
- Creating advertisements in unconventional settings, such as merging fashion branding with recognizable architectural structures, indicates an opportunity to explore new ways to promote brand awareness and increase brand recognition.
- Visual Storytelling
- Using juxtaposed images to tell a visual story in advertising could become a trend, presenting an opportunity to connect consumers with a brand's visual identity and message in unique ways.
Sectors Adopting This
- Fashion
- Fashion brands have an opportunity to merge fashion and architecture in their advertisements, breaking conventions and highlighting creativity.
- Advertising
- Unconventional settings and visual storytelling in advertising could create opportunities for brands to effectively engage their target audience in new and unique ways.
- Architecture
- Architects could explore opportunities to collaborate with brands looking to merge fashion and architecture in their advertisements or campaigns.
